ALL WE ARE JEWELLERY x NTU COLLABORATION
THE BRIEF
For their AW22 campaign, up and coming jewelry brand ‘All We Are’ reached out to create a promotional video that Gen Z were able to resonate with.
The purpose of this project was to utilise the concept of nostalgia as a tool
for consumers to embrace their identity
The purpose of this project was to utilise the concept of nostalgia as a tool
for consumers to embrace their identity
THE SKILLS
Collaborative teamwork
Idea Generation
Consumer research
Concept creation
Collaborative teamwork
Idea Generation
Consumer research
Concept creation
Styling
Filming
Set Design
Marketing
Filming
Set Design
Marketing