A little bit about me...
I am an aspiring fashion marketer, intrigued by the exploration of potential in all sectors.
My core skills encompass creative, future and strategic thinking, idea generation, conceptualisation, team working, trend, market and consumer research
For my major final year project, I undertook the rebranding of clinical-style skincare within the context of the dopamine packaging trend. I conducted an in-depth exploration of the challenges encountered by consumers with sensitive skin conditions and developed strategies to achieve a solution-oriented outcome.
I’m fascinated by how the constant innovation and evolution of the industry; the way fashion trends appear in a cyclical nature followed by consumer response and behaviour. Furthermore, the technological impacts parallel with cultural influences reflected within society’s values and aspirations intertwined with endless creative opportunities.
I have also dedicated alot of my time to investigating street wear parallel with music industry, pulling heavy influences from events such as Boomtown Fair.
My core skills encompass creative, future and strategic thinking, idea generation, conceptualisation, team working, trend, market and consumer research
For my major final year project, I undertook the rebranding of clinical-style skincare within the context of the dopamine packaging trend. I conducted an in-depth exploration of the challenges encountered by consumers with sensitive skin conditions and developed strategies to achieve a solution-oriented outcome.
I’m fascinated by how the constant innovation and evolution of the industry; the way fashion trends appear in a cyclical nature followed by consumer response and behaviour. Furthermore, the technological impacts parallel with cultural influences reflected within society’s values and aspirations intertwined with endless creative opportunities.
I have also dedicated alot of my time to investigating street wear parallel with music industry, pulling heavy influences from events such as Boomtown Fair.
Andrew Logan X Tony’s Chocolonley (NTU)
All we Are x NTU student collaboration
Wigflex x Castle Rock Brewery NTU Student collab
Personal Endevours:
Exploring clinical skincare
All we Are x NTU student collaboration
Wigflex x Castle Rock Brewery NTU Student collab
Personal Endevours:
Exploring clinical skincare
Adobe suite
Pro Create
Midjourney AI
Market and consumer research
Trend Forecasting
Strategic thinking
Conceptualisation
Pro Create
Midjourney AI
Market and consumer research
Trend Forecasting
Strategic thinking
Conceptualisation
Mock-ups
Branding
Social Media marketing
Collaborative work
Photography
Publishing & Print
Screen & Risoprinting
Branding
Social Media marketing
Collaborative work
Photography
Publishing & Print
Screen & Risoprinting
Global Fashion Creatives Showcase 2024: In collaboration with Coloro & WGSN
We are creatives NTU
Graduate Fashion Week Fashion Communication Portfolio
Creative Coscience
Graduate Fashion Foundation
Student Design Awards: WBDS
We are creatives NTU
Graduate Fashion Week Fashion Communication Portfolio
Creative Coscience
Graduate Fashion Foundation
Student Design Awards: WBDS